JAXFIRST COAST
Greetings from

Jacksonville

★ FLORIDA · THE FIRST COAST ★
Wish you were here,

Twenty-two miles of Atlantic beaches, a river that runs through the middle of town, the best shrimp you'll ever eat, and a whole lot of sunshine. Come hungry. Stay a while.

— The Bold City
JAXFIRST COAST · FL

Here's the Bold City, figured out for you, what to do, where to eat, where to stay, and what's on this weekend.

22 miof Atlantic beaches #1by area, lower 48 70°+winters by the sea 7distinct neighborhoods
Welcome, traveler

River City runs on sunshine.

Locals call it the Bold City, and there's a lot to be bold about. The mighty St. Johns River splits downtown in two, the Atlantic lines the eastern edge with wide, walkable sand, and the whole place is stitched together by leafy, lived-in neighborhoods full of breweries, boutiques and Old Florida fish camps.

This isn't a brochure. It's the route a friend who lives here would draw on your napkin — what to do, where to eat, where to crash, and what's happening this weekend.

Pick a Postcard
JAXFLORIDA · FIRST COAST
Vintage postcard illustration of the Jacksonville riverfront skyline and the St. Johns River
Downtown · The St. Johns River
Wish you were here
Postcards worth sending

Don't-miss Jacksonville.

If you do nothing else, do these. The free legends and the worth-every-penny bookings, side by side.

FRI/SATNIGHT FEEDING
Book it · ~$45

Catty Shack Night Feeding

Watch 600+ lbs of meat fed to rescued lions and tigers after dark. The wildest hour in town.

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BIG TALBOTSTATE PARK
Free · iconic

Boneyard Beach

Salt-bleached driftwood and fallen oaks line the sand beneath 30-foot dunes. A photographer's dream.

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MAYPORTSHRIMP TRAIL
Eat like a local

Mayport Shrimp Trail

Sweet local shrimp straight off the boats at Safe Harbor and Singleton's, eaten on the water.

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EVERY SATUNDER THE BRIDGE
Free · Saturdays

Riverside Arts Market

Local makers, produce, food trucks and live music under the Fuller Warren Bridge, year-round.

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ON THEST. JOHNS
Book it

Dolphin & Sunset Cruise

Wild bottlenose dolphins, skyline views and a salt breeze. The easiest hour of joy in Jax.

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SOUTHBANKRIVERWALK
Free · classic

Friendship Fountain

A giant choreographed fountain that lights up at night, with the best skyline view in the city.

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Always something on

What's happening this weekend?

From spring's Jazz Festival and THE PLAYERS to fall Jaguars Sundays and the Blue Angels overhead, the Jacksonville calendar never really sleeps. We keep a running, human-picked roundup so you're never scrolling a dead event feed.

See This Weekend Full Calendar
Plan the stay

Pick your home base

Beach toes-in-the-sand, riverfront downtown, or a Ponte Vedra golf escape — five zones, mapped to who they're for.

Where to Stay
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One short note a month: the best new openings, seasonal events, and where to eat. No spam, ever.

Good to know

Common questions

What are the best things to do in Jacksonville, Florida?

Start with the free legends: stroll the Southbank Riverwalk to the lit-up Friendship Fountain, catch the Saturday Riverside Arts Market under the Fuller Warren Bridge, and walk Boneyard Beach at Big Talbot Island State Park. For a splurge, the Catty Shack night feeding and a St. Johns River dolphin and sunset cruise are local favorites.

Does Jacksonville have beaches?

Yes, Jacksonville has 22 miles of Atlantic beaches along its eastern edge, from Jacksonville Beach with its fishing pier and surf to wilder spots like Boneyard Beach on the Talbot Islands. Many, including Boneyard Beach, are free to visit.

What food is Jacksonville known for?

Mayport shrimp is the local signature, sweet shrimp pulled straight off the boats and eaten on the water at spots like Safe Harbor and Singleton's. You'll also find oysters, a craft beer trail, soul food, and waterfront dining around the city.

What day trips can you take from Jacksonville?

Three favorites are all an easy drive: St. Augustine, the nation's oldest city; Amelia Island with its Victorian seaport; and Cumberland Island, known for its wild horses. They make great day trips from Jacksonville.

What neighborhoods should I explore in Jacksonville?

Each Jacksonville neighborhood has its own mood: Riverside and Avondale, eclectic Five Points, the San Marco square, historic Springfield, the downtown riverfront, the salt-life Beaches, and Southside near the St. Johns Town Center.